You need to be on social media.

How many of you have heard this before? We’re going to take a guess that 100% of you have.

We don’t disagree with this statement. You’re a business owner? You absolutely need to be on social media. Why? This is the first place most of your customers will look first. Think about it - when you’re looking into a company, where do you go first? Instagram? Facebook? Twitter? All of them? Social media gives you an insight to these companies with updated information. Which is great - you want to keep your audience updated. You want to be accessible.

You’ve probably read or heard about what you need to be doing on social media, so we’re not going to add our two cents. At least not today. Today, we want to go over why it’s important to take a break from social media - and this is coming from self-proclaimed social media addicts. We would check our social media incessantly. Then we realized that wasn’t healthy. So we decided to take a step back from checking in on our accounts so often.

There is a common misconception that you have to be on social media 24/7 to grow your following. This is not true. If you’re on social media 24/7, you’re most likely giving yourself a headache. Take a break. Put your phone down. Step away from the computer. Give yourself space to breathe. If you’re constantly looking at something, you won’t be inspired to do something new. If you think your “competition” is on social media more than you, we can tell you they’re not.


Take a break from social media throughout your day. Of course, do some check-ins. Don’t check-in as often. Put yourself in a routine of checking at certain times - times that work for you. Did you know that Instagram gives you an option to set an amount of time you’re allowed to use the app everyday? If you go over, you’ll be “locked” out of the app until the following day. This is helpful if you find you’re still checking consistently. 

Another alternative is to take a break from social media for a day. Have you ever noticed that some companies will do “No Social Sundays”? They take this day to be away from screens and spend time doing something for themselves. 


If you’re not automating, you should. We’ll discuss this in another blog post in full detail, however, for now - know you should automate the majority of what you put on social media. It’s a life saver. Especially if your business is a side business or you’re working part-time to keep your business afloat. Automating helps you consistently post without forgetting to post.


Turn off those notifications! How many times have you seen a notification and want to check it right away? You might see it and tell yourself you’ll check it in 5 minutes - but let’s be honest. That’s not going to happen. Either turn off your notifications or decide which ones you want to see in real time. Your notifications will be out of sight, out of mind.


Social media is a great source for news. However, sometimes it can be overwhelming. It’s okay to step back from social media during these times. As we’re writing this in 2020, we had two global events happen: the COVID-19 pandemic and the Black Lives Matter movement. Both are important. You want to know what is going on and stay up to date with the latest news. However, sometimes there is information overload. It is okay to step back from social media. It is okay to voice your opinion and how your company will help or what you’re doing during these times. It is okay to maintain your mental health and not be on social media 24/7. News and people’s opinions are coming in from every direction. Do what is healthy for you.

Contact us to learn how we can help you with your social media strategy.

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